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45% off everything · Fri, Oct 30 at 12:00 PM CT Save my spot
The BBE app is open now · Website opens in --:-- Get the app
Live 45% off ends in --:--Code BDAY45 at checkout
Prue's Birthday Sale has ended. Black Friday Early Access starts Sunday, Nov 1. Get on the list
45 minutes only · Fri, Oct 30
App doors are open
Prue's birthday. Your 45% off.
Prue, our founder, celebrates by marking everything 45% off for 45 minutes. Birthday Steals go up to 50% off while they last.
Use code
BDAY45
45% OFF for 45 Minutes
Website doors open in
Website opens Fri, Oct 30 at 12:00 PM CT.
Fri, Oct 30 · 12:00 PM–12:45 PM CT · App opens 11:00 AM CT
Opening in --:--
Stay on this page. It opens by itself at 12:00 PM CT, no refreshing.
Shop now in the BBE appApp doors opened at 11:00 AM CT. Steals are already moving.
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Want an extra hour?App doors open at 11:00 AM CT. You get 1 hr 45 min to shop instead of 45 minutes.
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Happy birthday, Prue
45% off everything
Ends in
at 12:45 PM CT
Use code
BDAY45
45% OFF for 45 Minutes
Shop Birthday Steals
Free shipping over $65
Thank you for celebrating Prue
That's a wrap.
The 45% off ended at 12:45 PM CT, right on time. Black Friday Early Access starts Sunday, Nov 1. Get on the list to hear first.
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Your Friday list is ready
Up to 50% off · limited stock
Birthday Steals
Save the ones you want. When doors open, your Friday list is already picked for you. Priced as marked while they last. When a Steal sells out, it stays sold out until next year.
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How it works
Three steps to 45% off
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Save your spot today
Leave your email. Add your mobile if you want your link by text, the fastest way to get it.
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Get your link first
We email your link at 11:55 AM CT. Add your mobile if you want it by text, which lands faster.
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Shop at 12:00 PM CT
Your link arrives at 11:55. Open it and the page unlocks itself at 12:00. You get 45 minutes on the website, 1 hr 45 min in the BBE app. When it's over, it's over.
BBE app exclusive
Get the sale an hour early
App shoppers start at 11:00 AM CT and get 1 hr 45 min to shop. Website shoppers get 45 minutes. Same prices, more time, first pick of the Steals.
Before Friday
What happens when a Steal sells out?
Do Birthday Steals stack with 45% off?
Does it apply to Autoship or Essentials Club?
What time is the sale for me?
- Free shipping over $65
- 60-Day Happiness Guarantee
- Leaping Bunny cruelty-free
45% off during the sale window only: Fri, Oct 30, 12:00-12:45 PM CT on the website and 11:00 AM-12:45 PM CT in the BBE app. Birthday Steals are priced as marked while supplies last and don't combine with the 45% discount. Excludes gift cards, Essentials Club, special one-time offers (such as those in your cart, in pop-ups or at checkout), Autoship subscriptions, mystery boxes and final sale items.
45% off everythingGet your link before doors open
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