Shopping Cart

Your shopping cart items and checkout options

You're $65.00 away from free shipping

Your cart is empty!
Let's add some products!

SHOP NOW

Save 55% | Free US Shipping on every order

A black mitt with Beauty by Earth Self Tanner Tanning Lotion tube on a warm beige background.
Self Tanner Lotion Discovery Kit
A woman holds a tube of Beauty by Earth Self Tanner Tanning Lotion against a neutral beige background, with promotional text highlighting clean ingredients, no color transfer, no nasty smell, carry-on friendly, and mitt included.
Beauty by Earth Self Tanner Tanning Lotion tube displayed with a halved coconut, butter, and sugar on a stone slab against a warm beige background, with text highlighting shea butter, coconut oil, and DHA ingredients.
A woman in a white robe holds a tube of self tanner tanning lotion near her face.
A woman in a black one-shoulder dress holds a tube of Self Tanner Tanning Lotion. The image features text overlays detailing a 'Streak-free Tan Routine' with steps to exfoliate, apply, and develop the tan.
A shade-finding infographic showing four panels of a model wearing white tank tops and white shorts, labeled BEFORE and AFTER for light and medium skin tones under the heading 'Find Your Shade'.
Beauty by Earth selt tanning products arranged inside an open silver suitcase with travel items, including a sweater, sunglasses, a cap, a pouch, and a phone cable. Text at the bottom reads, 'Made for Travel.
A hand holds a bottle of self tanning lotion with white lotion being squeezed onto an open palm. The background is a warm beige with text highlighting product benefits like dermatologically tested, pregnancy safe, vegan, and cruelty free.
A comparison infographic titled 'A Better Way to Self-Tan' with a product bottle labeled Self Tanner Tanning Lotion at the bottom left and a table comparing benefits versus typical self-tanners.
A comparison infographic titled 'Whats the difference?' showing side-by-side product details for Beauty by Earth Self Tanner Body Lotion and Self Tanner Mousse, including texture, key benefits, application, and skin type, with product tubes pictured at the top of each column.
A black mitt with Beauty by Earth Self Tanner Tanning Lotion tube on a warm beige background.
Self Tanner Lotion Discovery Kit
A woman holds a tube of Beauty by Earth Self Tanner Tanning Lotion against a neutral beige background, with promotional text highlighting clean ingredients, no color transfer, no nasty smell, carry-on friendly, and mitt included.
Self Tanner Lotion Discovery Kit
Beauty by Earth Self Tanner Tanning Lotion tube displayed with a halved coconut, butter, and sugar on a stone slab against a warm beige background, with text highlighting shea butter, coconut oil, and DHA ingredients.
A woman in a white robe holds a tube of self tanner tanning lotion near her face.
A woman in a black one-shoulder dress holds a tube of Self Tanner Tanning Lotion. The image features text overlays detailing a 'Streak-free Tan Routine' with steps to exfoliate, apply, and develop the tan.
A shade-finding infographic showing four panels of a model wearing white tank tops and white shorts, labeled BEFORE and AFTER for light and medium skin tones under the heading 'Find Your Shade'.
Beauty by Earth selt tanning products arranged inside an open silver suitcase with travel items, including a sweater, sunglasses, a cap, a pouch, and a phone cable. Text at the bottom reads, 'Made for Travel.
A hand holds a bottle of self tanning lotion with white lotion being squeezed onto an open palm. The background is a warm beige with text highlighting product benefits like dermatologically tested, pregnancy safe, vegan, and cruelty free.
A comparison infographic titled 'A Better Way to Self-Tan' with a product bottle labeled Self Tanner Tanning Lotion at the bottom left and a table comparing benefits versus typical self-tanners.
A comparison infographic titled 'Whats the difference?' showing side-by-side product details for Beauty by Earth Self Tanner Body Lotion and Self Tanner Mousse, including texture, key benefits, application, and skin type, with product tubes pictured at the top of each column.

Self Tanner Lotion Discovery Kit

Sold out

Shade: Light

Choose a shade
Bronzing
Quick-Dry
Non-Sticky
Hydrating
Vegan
Cruelty-Free

Get your glow on — without the full-size leap. This clean, hydrating self tanner lotion delivers a buildable, believable bronze that develops gradually for a subtle sun-kissed look. No dyes, no streaks, no overpowering smell. Comes with our velvety-soft mitt for a smooth, streak-free finish every time.

Perfect for first-time tanners or skincare lovers who want that “just got back from vacation” glow — minus the sun damage. Made with skin-loving ingredients like aloe vera and organic shea butter for a tan that feels as good as it looks.

💧 Nourishing, lotion-based formula
🌿 Clean, toxin-free, dye-free, and USA-made
🧤 Includes our bestselling mitt for easy application
💛 Great for sensitive skin, travel, gifting, or daily glow routines

Whether you’re warming up for the weekend or adding a clean glow to your everyday skincare routine, the Beauty by Earth Self Tanner Lotion Discovery Kit is your go-to glow-up.

DHA (sugar cane-derived)

DHA (sugar cane-derived) (Dihydroxyacetone) Vegan

Native To: Germany

Benefits: Plant-derived DHA that develops a natural bronze tone. Our sugar cane-derived DHA is ECOCERT certified and non-GMO. DHA reacts by temporarily darkening dead skin cells on the surface — similar to how a cut apple browns over time — for a true golden-bronze glow without UV exposure.

Also Found in:

View 6 more Show less
Coconut Oil

Coconut Oil (Cocos nucifera) Vegan

Native To: Philippines

Benefits: Plant-derived emollient rich in fatty acids that moisturizes and nourishes skin. Softens dryness and supports a smooth, hydrated feel, with natural antimicrobial properties.

Also Found in:

View 6 more Show less
Witch Hazel

Witch Hazel (Hamamelis Virginiana) Vegan

Native To: North America

Benefits: From relieving skin irritations to tightening your pores, witch hazel is one ingredient you can always count on for good skin health. Witch hazel does an incredible job of clearing the skin of excess oil, and therefore acts as a serious acne fighter. This ingredient reduces inflammation, wards off infections, and protects your skin against damage because it is highly rich in tannins (a.k.a. powerful antioxidants that will always have your skin’s back).

Also Found in:

View 6 more Show less
Shea Butter

Shea Butter (Butyrospermum Parkii) Vegan

Native To: Africa

Benefits: Filled with vitamins and fatty acids, shea butter softens, conditions, and moisturizes skin all while combating inflammation. It gives a little extra love to that dry skin and nourishes it thoroughly. It gives a little extra love to that dry skin and nourishes it thoroughly.

Also Found in:

View 6 more Show less
  • Step 1 — Prep
    Begin with gentle exfoliation using a loofah, exfoliating pad, or body scrub to remove dead skin cells for an even, longer-lasting result. Apply a light layer of moisturizer to feet, ankles, wrists, and elbows beforehand, as these areas absorb product more readily. Allow one to two days after shaving before application.
  • Step 2 — Apply
    Dispense a quarter-size amount onto a mitt or applicator brush. Begin at the legs and work upward in long, sweeping motions for a seamless finish. Use a lighter touch on wrists, ankles, and hands, blending carefully. For the back, a back applicator helps ensure even coverage. Wash hands thoroughly if applying without a mitt.
  • Step 3 — Develop
    Wait at least one hour before showering, swimming, or exercising. Full color develops within 6–8 hours. For a deeper shade, apply a second coat after approximately one hour.
  • Step 4 — Kit
    Use the included applicators and brushes as directed on each product label for face and body application.
We're so sure you'll love your products that we offer a 60-day money-back guarantee and free, easy returns.

The Routine

PERFECT APPLICATION

A quarter-sized amount is all it takes — a little goes a long way. Sweep on with the mitt in long, even strokes to blend, buff and lock in streak-free color. Start sheer; you can always build.

Shop Flawless Application Set blend, buff, glow

Flawless Application Set

45k+ 5-Star Reviews

Customers love this self-tanner for its easy application, beautiful natural-looking results, and minimal odor. The lotion "dries fast and doesn't transfer" to clothing or bedding. Most praise the gradual darkening and streak-free finish. Some noted orange tones on feet/elbows initially, though this lightens over time.

  • The most natural looking tan I've ever had out of any tan products I've tried for years!
  • So easy to use, no streaking and absolutely beautiful color!
  • Does not run off on sheets. Does not streak.
  • 5 stars: 2532 (78%)
  • 4 stars: 265 (8%)
  • 3 stars: 167 (5%)
  • 2 stars: 109 (3%)
  • 1 star: 193 (6%)
Some of the reviews shown are from related products the merchant grouped with this one.
B
Becki (Branchdale, PA)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Easy application, no mess, no stained hands and feet, affordable.
Improvements: Just keep the buy one get one sale going!!
It is worth the try!!!

I was skeptical but decided to buy it for my daughter because she is fair skinned and loves a natural tan look all year round. I couldn’t take looking at the orange fingers, toes, elbows, and knees from all the expensive creams! THIS product is so great! Goes on smooth and leaves you feeling moisturized but not at all oily. Within hours it has you looking like you spent the afternoon in the sun. No orange tone, no orange stains left on skin or clothes. I use it now and I have so many friends that are now using it after commenting on my beautiful tan!

Hi Becki, thank you so much for sharing your wonderful experience! We're thrilled to hear that you and your friends are loving the natural tan look without any mess or orange tones. Your kind words made our day! If you or your daughter need anything else, we're here to help.

S
Shoogscatering (Aledo, TX)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The color it gives
Improvements: Can’t think of anything
I’ve used many self tanners and this one by far

I’ve used many self tanners and this one by far is the best smelling and most natural color I’ve used! Will definitely continue to buy this product!

Hi Amanda! We're so happy to hear you love our Self Tanner Body Lotion. Thank you for your kind words and for trusting us with your self-tanning routine. We look forward to your next purchase!

A
Angela (Marietta, GA)
Love how clean this formula is and low odor!

Love how clean this formula is and low odor! However, very much not streak proof. Not much of a tan as I was hoping.

Hi Angela, thank you for your feedback! We're glad you appreciate the clean formula and low odor. We're sorry to hear the tan wasn't as streak-free or as tan as you'd hoped. Your comments are helpful, and we'll pass them along to our team. If you need any tips or assistance, feel free to reach out!

L
Lisa W. (Salt Lake City, UT)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Easy
Improvements: Nothing
I love this stuff! Do you want to know why? The

I love this stuff! Do you want to know why? The color is not fake looking, it’s s rich tan color and the other reason is the scent is a subtle and pure. It’s awesome and I’ve already bought 2 bottles! Highly recommend!

Hi Lisa, thank you so much for your lovely review! We're thrilled to hear you love our Self Tanner Body Lotion and appreciate the natural color and scent. Thanks for recommending us and for your continued support!

A
Anonymous (Milton, FL)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The product
Improvements: Nothing
This is the best product on the market by far! I

This is the best product on the market by far! I have used a lot of products and they all turned me orange BUT beauty by earth is amazing NO ORANGE!!

Hi there! We're thrilled to hear you love our Self Tanner Body Lotion and that it gives you a beautiful, natural glow without any orange tones. Thanks so much for your kind words and support!

M
Mollee M. (Norwell, MA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: The easy blending and beautiful shade of brown.
Improvements: Just keep the pricing low enough so I can use it daily.
I love the shade of brown this product creates

I love the shade of brown this product creates. I put it on and then put on a white bathing suit on and no transfer. I notice it doesn’t brown my face as much so I may need more intense drops.

Hi Mollee! We're so glad you love the shade and that it works well for you. If you're looking for a more intense color on your face, the drops are a great option to customize your tan. Thanks for sharing your experience!

A
Anonymous (Chicago, IL)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: easy application
Improvements: orange
leaves skin very orange if you try to reapply too soon

leaves skin very orange if you try to reapply too soon, but nice that you can do it with clothes on

Hi there, thank you for sharing your experience. We’re glad you appreciate the convenience of reapplying with clothes on, but sorry to hear about the orange tint. For best results, try spacing out applications and following the instructions. We appreciate your feedback!

H
Hjohnson (Crescent City, CA)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Nothing
Improvements: Responding to your emails
Worst ordering experience I have ever had

Worst ordering experience I have ever had. I ended up getting the product three months later and it was not even earthy beauty. It was some offbrand that you can buy online for $18. In the span of the three months they charged me for another order that I never received. I have tried to get a hold of them multiple times. No one will respond to me. No one will get back to me if you really want this product order it on Amazon I wish I would’ve known it was on Amazon.

Hi Hollee, we're sorry to hear about your experience. Please contact our customer service team directly so we can resolve this issue promptly. Thank you for bringing this to our attention.

M
Melinda S. (Oak Park, MI)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It was as described. Does not smell and it delivered quickly.
Improvements: I can’t think of anything.
The best tanner I’ve found

The best tanner I've found. It does not transfer and I’ve gotten so many compliments on the color. I’ve tested 4 other products for my daughter and I for her wedding. It’s important it looks natural and doesn’t transfer. I highly recommend.

Hi Melinda, we're thrilled to hear you love our Self Tanner Body Lotion! Thank you for sharing your experience and for recommending us. Wishing you and your daughter a beautiful wedding day!

J
Jenni (Austin, TX)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: Liked that it went on white so u could tell where u were applying it.
Improvements: Everything
Don’t waste your money

Don’t waste your money. I have used just about every self tanner on the market, and had really high hopes for this one based on the instagram ad and several influencer recommendations…they clearly are sponsored because there’s no way they would recommend this if they weren’t. I am pale/milky white. This give me absolutely NO color whatsoever! I’ll stick with my tried and true Loving Tan.

K
Krystal H. (Roanoke, VA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: It was easy and on sale
Amazing self tanner

This tanner, by far, is the easiest to use. It looks natural and doesn’t smell awful. It never streaks and rubs right in. Thanks for actually making one that works!

S
Shannon W. (Vancouver, WA)
Medium
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: How natural it looks when applied.
Improvements: Packaging for shipping
I love this product, but…

I’m a regular user of this self-tanning lotion, so I was so excited when I found it on sale with a BOGO deal. When it arrived today, both tubes had been smashed in transit and the entire inside of the package was covered in lotion. Not a great deal when there’s more lotion on the outside of the tubes than on the inside.

C
Crystal M. (Kansas City, MO)
NPS score:
0 (Not at all likely)
10 (Extremely likely)
Likes: No stains!!!
AMAZING!!!

I had exactly zero faith in this tanner because it's such a clean formula, but it's awesome!!! I didn't tan my stomach so I could compare, and it's actually SO DARK!!! I bought medium. It doesn't stain white clothes, the ingredients are ultra clean, barely any smell to it except a hint of a coconut smell, super hydrating, and it's goes on white so you see any spot you've missed, and most of all, it's NOT STICKY when you sleep in it!!! I HATE sticky tanners. This is almost as pretty of a color as my Loving Tan mousse, but that one always stains my clothes.

Hi Crystal, thank you so much for your wonderful review! We're thrilled to hear you love the self tanner and appreciate its clean ingredients and ease of use. Your feedback means a lot to us. Enjoy your beautiful glow!

A
Ajoyfulglow (Albuquerque, NM)

Thank you for your positive rating, Jenny! We're glad you love the Self Tanner Body Lotion. Feel free to reach out if you need any assistance.